1960s Advertising - Magazine Ad - Campbell's Soup (USA)

1969 Magazine Advertisement
"The Can Bag"
Campbell's Soup
USA

Image by: Pink Ponk

Ad Zanity Thoughts:

Not only today creative advertising was done, but we can see even in the 1960's it was done. Creative advertising is one of the most effective strategies used today in advertising.
Sure, it'll have your kids laughing or even your own aged self but the fact is that the company has done the job in making it's company register in your mind.

Ad Zanity Rating:

Excellent Strategy 10/10

1960s Advertising - Magazine Ad - Lustre Creme (USA)

1969 Magazine Advertisement
"Pink is for Girls"
Lustre Creme
USA

Image by: Pink Ponk

Ad Zanity Thoughts:

This 1960 Lustre Creme Ad shows an effective strategy widely used worldwide in most ads today. Use of beautiful women in ads for women and stunt guys to aim at other guys. For example, this ad shows that if a girl wants to be like the woman in the picture, she should use Lustre Creme's Shampoo Products as is displayed.

The quote below says, "PINK IS FOR GIRLS That's why Lustre-Creme is pink. Because it's made just for girls. If you don't believe it, just breathe in Lustre-Creme's fragrance. See its a little to delicate for anyone else but a girl! Now shampoo with Lustre-Creme and feel how truly spoilt your hair can be. So spoilt, it says "touch me" And he will!

It also aims at attracting the opposite sex as seen above. The girl who uses Lustre-Creme's shampoo will have her guy wanting to touch her hair all along.

Ad Zanity Rating:

Effective Strategy 10/10

Doritos - Mobile/On-The-Go Advertising

Doritos - Mobile/On-The-Go
Image by: Roadsidepictures

Ad Zanity Thoughts:

Here is another example of mobile/on-the-go strategy advertising. It can serve as reminder advertising as people see the Rigs going by with these different adverts frequently.
This strategy used effectively, does the task that one promoter can't handle on his/her own. Not only those who look at t.v. ads of Doritos or radio adverts will be aware of the different company products but those who travel the streets will be reminded as they view these Rigs.

Ad Zanity Rating:

Effective Strategy 10/10

Red Bull - Mobile/On-The-Go Advertising

Red Bull - Mobile/On-The-Go Advertising
Image by: kenjonbro

Ad Zanity Thoughts:

All companies wants their products to always be in the mind of their customers. Doing this takes much thinking of ways to effectively keep the customers at their Q's. It could be through reminder ads, e.g NIKE, creative or use of humor in ads e.g Budweiser or this Red Bull mobile/creative advertising technique.
This strategy used by Red Bull is very effective in accomplishing that task. As seen here, the 2008 Mini One (BMW) MK2 1397cc is all painted in Red Bull and also has a can of Red Bull on it's rear. Everyone will remember that Mini for sure, thus the task of keeping Red Bull's customers aware of their product has been obtained. Red Bull Gives You Wings!

Someone may even want to own one of these Red Bull Minis! LOL.

Ad Zanity Rating:

Creative Advertising..Very Effective 10/10