Doritos - Mobile/On-The-Go
Image by: Roadsidepictures
Ad Zanity Thoughts:
Here is another example of mobile/on-the-go strategy advertising. It can serve as reminder advertising as people see the Rigs going by with these different adverts frequently.
This strategy used effectively, does the task that one promoter can't handle on his/her own. Not only those who look at t.v. ads of Doritos or radio adverts will be aware of the different company products but those who travel the streets will be reminded as they view these Rigs.
Ad Zanity Rating:
Effective Strategy 10/10
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